Are you considering Primerica? Are you already a Primerica policy holder? Are you just curious and would like to learn more about Primerica? If you answered YES to any of these questions, it's VERY LIKELY (like 99% likely) that you were introduced to and/or sold on Primerica from a friend, family member, colleague or co-worker.
Is that an accident? HECK NO That is EXACTLY what Primerica wants. Coincidentally, that is the exact same business model deployed by the world's 8th largest company (by market cap), Facebook.
Primerica is a VERY solid company, has sound financials, pays their claims fast and is very highly thought of by wall street. If you are a policy holder or someone considering Primerica, this probably makes you feel warm and tingly, right?
The Fatal Attraction of Primerica
This article is WAY different than any other you will find on the internet. We are going to do some deep soul searching and discuss the feelings and emotions that go into purchasing life insurance, those same feelings and emotions that Primerica masterfully exploits!
Before we breakdown and review Primerica life insurance, let's first peel a few extra layers of the business model onion.
Why does wall street think so highly of Primerica? The same reason wall street like any company, they turn a profit!
How does Primerica turn a profit? Just like every other business in this universe, they maximize revenue and minimize cost.